Diamond Education
The buyer's guide to brilliance
The 4 Cs
Understanding diamond quality
Four characteristics determine a diamond's beauty, rarity and value.
Cut
The single most important C — cut determines how light travels through the stone and returns as fire and sparkle.
Colour
Graded from D (colourless) to Z. The less colour present, the rarer and more sought-after the diamond.
Clarity
Measures internal inclusions and surface blemishes, from Flawless (FL) to Included (I).
Carat
The weight of a diamond. Larger stones are rarer, but cut and proportion define true presence.
Anatomy of a Cut
Diamond shapes explained
Round
Oval
Emerald
Princess
Cushion
Pear
Marquise
Radiant
Natural vs. Lab-Grown
Both are real diamonds — chemically and optically identical. Natural diamonds form over billions of years beneath the earth; lab-grown diamonds are created in weeks using advanced technology, offering exceptional value with the same brilliance. Our specialists can help you choose what's right for you.
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